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GA4 Source vs Medium

Source vs Medium: What’s the Difference? (Google Analytics 4 Updated)

In Google Analytics, Source / Medium tell us where your website’s traffic comes from and how that traffic got there. Both terms are found together and may be easily mixed up as the same thing. But they are different! So what’s the difference between source vs medium? In the following sections, you’ll learn what are the possible sources […]

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Digital Marketing Power: Campaign URL Builder Guide

In the ever-evolving landscape of digital marketing, understanding the effectiveness of your online campaigns is essential for success. Whether you’re a seasoned marketer or just starting out, one tool that can greatly aid your efforts is the Campaign URL Builder. This often-overlooked gem empowers you to track and analyze the performance of your marketing campaigns

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