Digital Marketing

Digital Marketing

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What Are UTM Codes: UTMs in Google Analytics & GA4

What Are UTM Tracking Codes? Urchin Tracking Module (UTM) codes are small snippets of text added to the end of a URL to improve marketing campaign tracking. And better understand your audience. Here’s what URLs with UTM codes can look like: https://www.yoursite.com/shop/product?utm_source=instagram&utm_medium=social-ad&utm_campaign=igproductlaunch0323  Everything after the “?” is the UTM code. Corresponding data is housed in […]

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Digital Marketing Power: Campaign URL Builder Guide

In the ever-evolving landscape of digital marketing, understanding the effectiveness of your online campaigns is essential for success. Whether you’re a seasoned marketer or just starting out, one tool that can greatly aid your efforts is the Campaign URL Builder. This often-overlooked gem empowers you to track and analyze the performance of your marketing campaigns

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