In Google Analytics, Source / Medium tell us where your website’s traffic comes from and how that traffic got there. Both terms are found together and may be easily mixed up as the same thing. But they are different! So what’s the difference between source vs medium? In the following sections, you’ll learn what are the possible sources […]
Source vs Medium: What’s the Difference? (Google Analytics 4 Updated) Read More »
Unlock the secrets to boosting your website’s visibility with our guide on making your site search engine friendly. Learn how SEO and web design go hand in hand to elevate your online presence and attract more organic traffic. Dive into our expert tips and strategies to optimize your website for search engines and enhance user experience simultaneously.
SEO and Web Design: How to Make Your Site Search Engine Friendly Read More »
Unlock the potential of email marketing with our guide on effective strategies for crafting successful email campaigns. Explore proven techniques for optimizing subject lines, content, and timing to maximize engagement and drive conversions. Learn how to leverage segmentation, personalization, and automation to deliver targeted messages that resonate with your audience.
Effective Strategies for Email Marketing Campaigns Read More »
What Are UTM Tracking Codes? Urchin Tracking Module (UTM) codes are small snippets of text added to the end of a URL to improve marketing campaign tracking. And better understand your audience. Here’s what URLs with UTM codes can look like: https://www.yoursite.com/shop/product?utm_source=instagram&utm_medium=social-ad&utm_campaign=igproductlaunch0323 Everything after the “?” is the UTM code. Corresponding data is housed in
What Are UTM Codes: UTMs in Google Analytics & GA4 Read More »
In the ever-evolving landscape of digital marketing, understanding the effectiveness of your online campaigns is essential for success. Whether you’re a seasoned marketer or just starting out, one tool that can greatly aid your efforts is the Campaign URL Builder. This often-overlooked gem empowers you to track and analyze the performance of your marketing campaigns
Digital Marketing Power: Campaign URL Builder Guide Read More »
Do you want to add a user to Google Search Console? There are quite a few reasons why you might want to, including sharing data, and troubleshooting. In this guide, we’ll teach you to add a user to Google Search Console. Prerequisites: You’ve set up a Google Search Console Account. You may wish to connect Google
