Pigeon Branding – Maple Leaf Chinese Sausage Project

Pigeon Branding is a creative agency dedicated to developing ideas that help people buy, love, and recommend brands. For their Maple Leaf Chinese Sausage project, ZSS played a key role in ensuring the branding and communication resonated with the Chinese-speaking market.

In this project, ZSS provided expert support in translation, Chinese font recommendations, and layout review. The goal was to adapt the original content to maintain the brand’s voice while ensuring cultural relevance for the target audience. Our team carefully selected appropriate Chinese typography and ensured that the layout was optimized for visual appeal and readability, effectively conveying the brand’s message to the Chinese-speaking community.