GM Corporation Identity


Logo Design, Logo Identity Guideline, Stationary Design 

Release Date

July 2010



General Motors is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to providing products and services of such quality that our customers will receive superior value while our employees and business partners will share in our success and our stockholders will receive a sustained superior return on their investment.

This style guide has been designed to provide consistency regarding the use of the General Motors (GM) logo. Establishing a strong and instantly reconcilable identity for GM can only be achieved through the consistent application of the logo and appropriate use of the USP (Unique Selling Proposition). Our corporate logo stands for our corporate culture and personality. The red colour expresses a powerful and energetic feeling. The logo mark, as part of the corporate identity, shows our four main brands, Buick, Cadillac, Chevrolet, and GMC, working hardly working together to provide our customers with the safest and most satisfying vehicles. The DIN Pro typeface, General Motors, set at the bottom of the logotype makes up our corporation’s identity and has been designed to visually convey the dynamic and meaningful ideas that we deliver to our valuable customers.