Diabetes Canada eNewsletters

Categories

Graphic Design, Digital Marketing

Release Date

2015-2017

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Overview

Diabetes Insider – Regional Newsletters for Diabetes Education and Awareness

Diabetes Canada (CDA) is a national registered charity dedicated to serving the 11 million Canadians living with diabetes or prediabetes. Through various programs, such as D-Camps, Team Diabetes, Clothesline, CDA Expos, and Diabetes Webinars, CDA supports Canadians in managing and understanding diabetes while raising awareness.

The Diabetes Insider newsletters are regional publications tailored to subscribed diabetes audiences, providing the latest updates on diabetes-related information specific to their area. These newsletters inform readers about the programs and events available to them locally, as well as how to contact and engage with Diabetes Canada in their region.

In the design of the Diabetes Insider newsletters, I incorporated CDA’s signature color palette—dark red, dark blue, and grey—to maintain a strong visual identity. The colors were strategically combined with strokes to create a dynamic “connection effect,” which visually represents the bond between the CDA and the communities it serves. The words “Diabetes Insider” are emphasized within the strokes, ensuring that the newsletter’s name stands out. Region names, such as “Greater Toronto Area” and “Manitoba & Nunavut”, are prominently displayed to clearly indicate to subscribers which specific regional content they are receiving.